Laura Goldie is the Marketing Manager for Green Element Group, the driving force behind the group’s content strategy and communications. She is dedicated to making vital sustainability information accessible through marketing, to help as many organisations as possible reduce their environmental impact.
Her dynamic role encompasses an array of responsibilities, including shaping and executing our content marketing strategy, project managing the creation of marketing content, optimising digital content through SEO techniques, and collaborating with both internal and external stakeholders to develop educational resources. Laura has been instrumental in developing Green Element Group’s brand identity, particularly across Green Element and Sustainability Solved Podcast and Resource Hub.
Laura has always been interested in the environment. She studied Geography at the University of St Andrews, focusing on climate change and sustainable development within the first few years. It was here that she discovered a love for Human Geography – exploring the intricate relationship between communities, cultures, and their environment. This led her to pursue a Master’s degree in Publishing at Edinburgh Napier University, where her passion for marketing was uncovered.
