Liberty Bollen (She/Her)

Head of Marketing

Liberty Bollen is Green Element Group’s Head of Marketing and a member of its Senior Leadership Team. She is the driving force behind the group’s marketing strategies and initiatives. Liberty’s expertise includes brand and digital communications strategy design and implementation, customer journey mapping, Customer Relationship Management (CRM),  market research, event design and management, and media and public relations. Her dynamic role extends far beyond traditional marketing, helping us to expand our presence across new industries, markets, and geographies, amplifying our ability to make a positive impact on a global scale.

With a career spanning over 25 years, Liberty brings a wealth of expertise to her role, helping us to showcase our sustainability services, products, resources, client successes, and B Corp values. Throughout her extensive career, Liberty has honed her skills by delivering brand strategy and marketing communications across a diverse array of industries and companies. Her portfolio includes work in the environmental sector, with Impact Investment start-ups, charities, NGOs, and prominent financial services firms, such as Adobe Impact, Mill Group, NVM Private Equity LLP, Survival International, Extinction Rebellion, Thompson Taraz, and Schneider Electric Energy and Sustainability Services.

 

STAND OUT ACHIEVEMENTS

• Helped to bring the Group’s carbon footprint calculation software, Compare Your Footprint, to market. This included involvement in the strategic direction, development, and operations, as well as marketing.
• Responsible for creating the Group’s annual Impact Report for its B Corporation certification.
• Managed the development of the Group’s Purpose, Vision, and Mission project for the purposes of establishing a client selection policy aligned with our company values.
• Helped Compare Your Footprint to win the most impactful company-to-work Impact Fifty Award in 2022.
• Project managed the publication of Compare Your Footprint’s research ‘New Methodology for measuring remote working carbon emissions’ in 2021.
• Led the re-design of Compare Your Footprint’s website to significantly reduce its carbon impact and improve user experience.

 

CONTRIBUTIONS:

Podcast Speaker:  Hell Or High Water: EP.8: Clothing, Climate and Circularity on Apple Podcasts

Blog: How to Measure and Reduce Your Website’s Digital Footprint (compareyourfootprint.com)

Contributed to Research paper: ‘New Methodology for measuring remote working carbon emissions’

Creation of all case studies for Compare Your Footprint: Carbon Footprint Case Studies | Compare Your Footprint Clients

Regular contributor to promotional partner webinars, such as Tesco and the Market Research Society, to help their members get started on their environmental journey.