IPG Mediabrands was founded by Interpublic Group in 2007 to 
manage all of its global media-related assets. Mediabrands are a group of 13,000 media and marketing specialists in over 130 countries.
Client Objectives
- Improve financial performance while embracing sustainability
- Enhance corporate brand and tender process
- Comply with environmental legislation
- Achieve environmental certification in line with the parent organisation
Business Challenges
- Achieve employee-buy-in environmental principles and behaviour change
- Limited scope for energy savings due to a number of constraints with the company’s building
- Communicate parent company-led environmental agenda across the individual agency and beyond within the network
Client Benefits
IPG Mediabrands project was rolled out in two phases. In phase one, the business achieved a total of 280,300 net savings through utility and road travel efficiency measures. In phase two, the annual savings reached £110,000. Besides improving financial performance, the advertising firm also was benefited from:
- Employee engagement thanks to a strong Corporate Social Responsibility policy. The agency also became more attractive to new talent.
- From 2014 to 2019, IPG Mediabrands has reduced its market-based carbon footprint by 72% per person. A total reduction of 10,741 kg of CO2 through teamwork effort.
- Enhanced environmental credentials consistent with client tendering requirements.
- Increased investment appeal.
manage all of its global media-related assets. Mediabrands are a group of 13,000 media and marketing specialists in over 130 countries.
