Season 3, Episode 100 Daniele Russolillo and Carmen Romero

Planet Smart City | Construcion, Engineering and Architectural Services | August 31st 2020 | 42:37

The Story

We talk on this podcast with the Chief Operations Officer and the Chief Impact Officer at Planet Smart City, Daniele Russolillo and Carmen Romero. Planet Smart City is a purpose-driven and people-centric organisation whose core business is to provide people with housing solutions they cannot afford. The story of Planet Smart City teaches us all an important lesson about how an organisation can make a positive impact on society while saving the environment.

Highlights of Daniele Russolillo and Carmen Romero

  • Planet Smart City is headquartered in London and has also offices in Italy, Brazil, India, and soon in the United States. 
  • They offer housing solutions but with a new and different approach as they integrate architectural, digital, environmental and social innovation solutions to deliver high-quality low-cost homes.
  • Their first project was in Laguna, Brazil.
  • They have embraced a digital innovation in all the phases of their business fully changing the way architects and engineers plan and design their projects.
  • They have developed a free app through which their clients can check the energy and water consumption and also tells you what's going on in the neighborhood, create events and social activities, or book common places.
  • The app also offers English, development, technology and craft courses for free to all residents having provided free learning opportunities to more than 10,000 people so far.


"It's important not to be greedy, it's important to understand that you can generate an enormous amount of impact, and you can understand that while doing this you can save the environment".

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Will Richardson - 00:02

Carmen, Dani, welcome to the green element podcast. Thank you so much for joining us today. I'm really looking forward to finding out more about Planet Smart City and what it is that you guys do. It's a very different and alternative organisation. And you've got a massive impact on purpose driven as a purpose driven business. So, I'm really looking forward to hearing more.

Daniele Russolillo - 00:26

Thank you. Thank you so much. And thank you for having us today in your podcast.

Will Richardson - 00:32

So good. Yeah, I mean, maybe it's sort of you Dani, if you could let us know a bit about who you are within the organisation and give us a bit of a framework around what your organisation does.

Daniele Russolillo - 00:44

Sure, my name is Daniel Russolillo, as you can anticipate from a name and surname, I'm an Italian guy. I joined Planet Smart City, I would say two years and a half ago. It's a very young company constituted for year and a half ago. So, we somebody goes startup were more like a scale up now, you will understand when I will tell you more about the company. My role in the company is to serve as the Chief Operations Officer and as deputy CEO of the global growth. Our company is based in London, where we have our global headquarter, and then we also offices in Italy, Brazil, India, and very soon the United States.

Will Richardson - 01:29

Okay. And what is it that you're what, what's your elevator pitch?

Daniele Russolillo - 01:35

Well, it's cool, I have to say. We try to disrupt the affordable housing sectors worldwide. You have to know that today there are almost 1 billion and a half people, let's say 400 million households who are living in really unsafe, overcrowded homes all over the world, without services and in very bad conditions. We are trying to give a Housing solution to these people with a twist. The first twist is we have very, very keen to use digital transformation in what we do. And secondly, we strongly believe because we are a very people centric organisation to go along with a strong social innovation framework. And I have to tell you, just because our company develops, I mean, we buy land, we develop the infrastructure, we build the homes, we sell homes, and then we create the social innovation framework. And we give people access to a digital ecosystem for free that we build. We tend to create places that we say are places that matter. Because if you look around the world and you go to China to Brazil to India, just give it to numbers. In India in this moment, the housing deficit is a staggering number 35 million homes in Brazil is more than 7 million. So, to go to these countries and you see how affordable housing is built, conceived and developed, you will see projects with very poor infrastructure. Very bad urban planning let alone digitalization or social innovation framework. We try to do something dramatically different to let our customers are going to buy our homes, a totally different experience in terms of quality in terms of relationship between people, and in terms of access to a new way of living in a district like we used to say. Our project can go from, let's say we have two main projects. One we call the city, the affordable Smart City, which can go from 1000 homes to 3000 homes, but we also build district they go from 500 housing units to 1000 housing units, and in this moment, our pipeline is amount it tops I would say 12,000 housing units are first market is Brazil, our second market is India and we are ready to enter also Colombia. And in a little while we should also have a project to launch in the United States because as you understand affordable homes is a global topic isn't is just not for emerging or developing countries.

Will Richardson - 04:18

So, who is it that buys these homes?

Daniele Russolillo - 04:22

People or don't have enough money to buy homes in the in a very highly dense urban city. I'll give an example. Our first project which is my city, Laguna, which made us very famous all over Brazil, is a place that when we originally populated, we would be more or less 20 25,000 people. So, it's actually a little city. People who are going to buy our homes and are already living there are people who cannot afford to buy houses on the free market in Fortaleza, which is fortunately thriving from that place. So, we provided this people housing solution they can afford. A home, let's say 600 square foot in in our city it's about, let's say 25 grand, if we're talking in pounds. So, it's affordable, it's affordable for home for people who probably now I live in favelas or in shanty towns. They have dignity, I mean they have two jobs. Typical example: maybe the dad is a policeman. The mom is a nurse, to kids, they go to school, they have clothes, but they can do really much more than that. So, they cannot afford homes on the free market. They look for other types of housing solution. If you don't find them, you try to adapt in inadequate housing solutions. Like as I said, it can be surveillance, it can be shanty towns, it can be informal housing. These people have a sort of power purchase that has been eliminated. This is exactly our client. We provide them home that they can afford, usually in a long-term mortgage with an amount of monthly instalments that doesn't go more than 30% of the net age of the entire family.

Will Richardson - 06:15

Okay, and so what they, I'm starting to realise your USP is if you're the people that are selling the homes, so you're almost the mortgage company, as well. So that's partly why they're cheaper, isn't it? And is it down to the way that you build them as well?

Daniele Russolillo - 06:43

Yeah, it's a combination of factors. Well, actually, we don't have anything to do with the financing of the families. We produce home sort of housing solution that basically have the price tag I told you, so the very affordable and but the mortgages are given by our clients, by banks at a local level. In some countries like in Brazil, you will find national policies and measures that basically provide this kind of, this kind of mortgages because there is a social programme going on in Brazil for more than 10 years, which has been very successful. In India is more articulated, the world of the home loans is very rich. So there is no problem in finding banks want to help families to get these mortgages, of course, there will be scrutiny, people will be evaluated, and the people who will pass the, let's say the selection will be able to access these mortgages to buy our homes. How do we make it cheap? Even if we, like I said, try to create places that matter. So high quality, and the information and social innovation frameworks. Our first thing is the scale. We cannot do what we're doing with equality we're doing if we're not aiming high, like the large numbers I told you before, if you want, like different way about to enter Columbia, we're not going to engage in projects for less than 1000 pounds. If you ask me to do what we do in terms of quality digital transformation, quality infrastructure for something like 50 houses, I will have to say no. So, a big part of our you know, superpower comes from the fact that we always aim at creating large residential projects. Then of course, there is a specific attention to the cash flow in the business plan. We are very keen to make lots of efficiency as much as we can, for what is related to their materials, you have to understand something sometimes you have to be compliant with regulatory frameworks at a local level. That don't give you a lot of, let's say flexibility in choosing new materials or construction techniques within the framework of what we can do, we usually try to do our best in order to keep the construction costs low. And keep the sustainability framework high, in particular for us is very important that in places where you have a certain climate condition, the construction materials, the construction technique, the way you, you pose the rule for the windows are created in a way that maybe condition, air conditioning is less necessary of you think. We have a lot of attention where we can use renewable sources for the, for the utility of the home, and of course, there's a greater tension between us is mediated through our digital ecosystem to let people be very aware of the energy consumption, which is you know, very well translate directly into the overall environmental impacts that our households pull up in the cities that we built.

Will Richardson - 10:00

Okay, and um I'm really curious to understand digital transformation because I don't understand what you mean by that to be honest. What do you mean?

Daniele Russolillo - 10:15

Okay, there are two aspects on this kind of topic first of all you have to imagine that we want to be I mean Planet Smart City is the is a company that basically is three business unit, one is basically really saving construction, the second is digital and the third one is advisory and competence centre to bring innovation in everything we do. This is very peculiar to us. We have a competence Centre in terrain, and then in Italy and in Puna in India, where basically you will find more than 100 people seem to be 100 who try to understand how to bring innovation in all the phases of the typical real estate supply chain. So, when I speak about digital transformation. I'm speaking about changing the way our architects and engineers plan, design our projects, you can do what we need to do. Unless you embrace innovation as much as you can give an example, imagine you're buying a land in Brazil, like our first project is very, very large. We're talking about more than 3 million and a half square metres and imagine that you need to level the land. So, you have to do the typical earthmoving operations of a real estate operator. In that case, you have two choices, you go traditional, so you start with photography, you speak with the engineers and you try to understand what is the cheapest way to do that, or you totally embrace digital innovation. You totally embrace a new way of designing like, for instance, practice that today are quite innovative, but they're not that present in emerging countries, like digital master planning, using algorithms to optimise every single question that you do. And in that case, you can achieve the same result, conserving the environment, moving as little earth as you can. And basically, saving money saving the environment, and be quick in what to do it. And remember, this is just an example of the first phase of the operation that we do. If we go to the, for instance, the infrastructure, and when I speak about infrastructure, I'm speaking about water networks, electricity networks, sewage, even on the in this case, digital transformation for us is a way that basically you do what you have to be done for the infrastructure, but you never forget the data network. So, the ability that we have to put IRT sensors in our infrastructure to views both at the district level and in our homes, ensure that you're basically already creating a future proof project. So, like what we're doing in India in a traditional way. If you build in a new place, you have to look after the water distribution network, you'll have lots of farms, lots of actuators, lots of systems. In our case, we don't do it traditionally, we already start with a very strong IRT ecosystems and sensors that will let us operate the network with the highest level of efficiency from the economical and environmental point of view. For instance, I mean saving as much as you can the water resource and I could go on for the other phases like in the construction phases or in the selling phases for the sailing phase. I mean, we are very famous in Brazil because you have to consider that 99% of our sales in Brazil are done totally digitally. People can buy a piece of land, directly connected on their phone, signing the documents on a software from your phone, and complete the transaction. Basically, not even looking at people in the faces. This is so innovative if you think that our main leads in Brazil for the commercial activities are basically born online, social networks, our websites, everything is pushed on the visual side, do you know why that is possible? Because our average client in Brazil in India is less than 30 years old. These people are really digitally savvy, they want things done in this way. We're just following the flow making investments and making and creating our company and mindset. That is that is embracing digital transformation in all the phases and this is for what is related to the operations. When we get to the final uses for us engine transformation, as a main example, in our digital ecosystem, basically, we have an app which is called the planet app that serves all the needs of the people in our district and homes. Our App which is given for free to our clients, we let people perform A lot of activities, of course, they can check the energy consumption, water consumption. So, for us, it's totally important to make people aware of how they're consuming in order to grow the environmental awareness, which is key today, because at the end of the day, you want to nudge people in changing their environmental behaviour. But apart from that, the app can also tell you what's going on in the neighborhood. You can create events, you can create social activities, you can book common places, you can see what's going on for the Social Innovation framework you have in place. For instance, in every development we have, we developed a Social Innovation Hub, which is basically a place in which people can enjoy stuff for free. I'm talking about library for kids, cinema for kids. I'm talking about co working spaces, I'm talking about sports facilities, all these structures can be booked for free from our app, and I can tell you that people in these countries that want to buy affordable homes, do not expect anything of this. One of the biggest part of our storytelling at the local level is to convince people that because of what we do, we can create those places for there. They don't believe it. They think it's for rich people. It is not and, and also, the last things that our app can do, can create a marketplace in which we push goods and services for a big discount that obviously we select in terms of sustainability to offer to our customers. I'll give you an example of what we're doing in Milan for instance, we made a deal with an international operator of white appliances, the case fridge, and we obtained 60% discount for our clients. What does it mean? It means that if a power law gets in his own in his new only resale, and he will need a fridge, it will go to Planet app and he won't buy anything. He will buy the freezer, we selected with a huge discount, or you can make sure that that fridge will be the most efficient, you can find it at that price. So, people will be naturally put in an environment in which sustainability impact co2 reduction is already created for them. And they will find everything Super Mega easy. And it's not only about fridges, we also can talk about energy contracts. People don't have an idea how to choose the best energy contract for their own. But remember our infrastructure let us have an enormous amount of data. I know how many people live in an apartment, how much energy they're consuming, what are they consuming, and I can perform services that basically will let us suggest the best deals for our users. This is just a few examples, Will, uh, what we can do with the digital transformation systems in place for our operations for our customers.

Will Richardson - 17:54

That's brilliant. That's brilliant. That's one hell of an introduction to an organisation. I also wanted to introduce Carmen as well into this. And I think it's probably quite pertinent time, Carmen, if you could, if you'd let us know what, what your role in is within the business, please?

Carmen Romero - 18:15

Of course. So, my name is Carmen Romero and I'm the Chief Impact Officer at Planet. I joined Planet in April of this year. And basically, I am helping Planet to really communicate about their impact because they already are doing this intuitively. They have been doing this since the beginning of the company in 2015. But now we want to put a little bit more structure around it and communicate better around impact and measure more strategically. And so, we now have a strategy around nine STDs out of those 17. And those nine SDGs are aligned with our business model. I'm not going to give you examples of everything that we do for all those known although I have them but to continue on what Dani was saying about the app for SDG four, which is quality education, for example, you have English courses, business skills, development courses, technology courses and craft courses offered for free via the app to all our residents as part of our vision to provide inclusive quality education and lifelong learning opportunities for everyone. You can book these by the app. And just to give you a number, since its inception Planet Institute, which is our nonprofit arm in Brazil, has provided courses and free learning opportunities to more than 10,000 people, both residents of the Smart City and the surrounding community which also includes youth from the nearby shanty towns from the favelas. To give you also Example SDG five gender equality. This is one of the very first companies I've come across where they really truly are empowering women by giving them access to the real estate market to become homeowners. In most cases, they were the first in their generation to purchase their own property, which is really amazing. And besides being able to access, manage, save and grow capital, they can set up their own business planet offers, commercial spaces for general shops, food markets, and beauticians etc. to serve the local communities in the various smart cities. And the first year of rent is free for each new business. Huge because, you know, the impact of this is so positively entrepreneur, they can focus on growing the business without worrying about paying rent. And the other thing that we're doing now is we have created an ESG committee this year, as well. We're currently designing our ESG framework that will serve our needs.

Will Richardson - 21:06

When ESG what do you mean by ESG? Because some of our listeners won't,

Carmen Romero - 21:09

Oh, of course, environmental, social and governance, okay, that's what I mean by ESG.

Will Richardson - 21:15

You can all fall into those acronyms and

Carmen Romero - 21:17

Of course, I understand. And what I also wanted to say is the, you know, the impact of planet. It's not just impact. It's really something that grows with us every day. It's not a trend. It really is here, and we see it, how it positively changes people's lives. And how you know the quality is so high of that impact. It's just, you know, to give you an example as well to continue on the discussion about the app. Every single smart city or smart district or smart township in every one of those. There is a Community Manager employed by us, speaking with our communities everyday being our direct line to our communities and asking about their wishes and their wants. And this is what feeds the content of the planet app. And this is why we can really create things that matter for those communities and really make a difference in those communities because we have this complete direct line to our communities. And these community managers, they live in the smart city, with the communities. So, they are just there in the middle of everything and they know what's going on. They really can, you know, document and tell and measure and report back to us. And this is why the impact is of such high quality. And to me, this is amazing. Another thing that was amazing during one of my conversations with my colleagues was the incredible attention to detail. I was recently told about, you know, the conversation about the quality of a window frame in one of the small cities in Brazil. And I've found that such attention to small details such as a window frame is remarkable and really reflects the passion and the vision and the commitment and the engagement of the co-founders, but also of every single employee to offer the best possible house, to their clients, to their residents. And This to me is extraordinary, really. And maybe you know, in these extraordinary times that we're living now, such as with this virus, we can see how communities organising themselves around the planet app to help one another. such as for example, in Italy, the young people decided to shop for food for people who couldn't get out of their houses as well. It was also one of our community managers in Italy, who started an initiative called zero waste to tackle food waste by uniting 13 different NGOs who collect food. This has either unsold food or food that has been donated and 60 volunteers and between December 2019 and May 2020. They have distributed to families in need around 2730 kilos of fresh food and the families, the number of families supported was of 270 last year and has now reached about 500 families during COVID time. And again, this is part of really the quality, the high quality of the impact. Another one is the Innovation Hub. Dani mentioned it innovation hubs are open to not only the residents of the smart cities, small districts and smart townships, but also everyone around. So, this you know, the hub regularly welcomes visits from schools and nearby residents from all backgrounds, including and especially the ones from the shanty towns. And this again reflects our inclusive approach and showcases our commitment to social inclusion, social innovation, and bottom up human development. Again, another example of a very high-quality impact.

Will Richardson - 25:36

A such a, such a different business. Because I've never really come across anything like this before. I think our app has done something similar in China. But I wouldn't say that it was the same. It's similar but not the same. Danny what, you've been with the business for three and a half years, what? What is the history of the founders? And where? Where has such an idea come from? Do you know?

Daniele Russolillo - 26:10

Of course, I do. This is one of the most interesting parts of the story. And then well, if you let me later, I'll give you some numbers because you have a very sophisticated audience. You've been a lot about us, and I don't want our story to be similar to some I do from the famous boys because the things are real, we are managing to do it. So, I want to give you some numbers from this 10 how and why we managed to do it. Let's go back to the origin of the company. In 2008, the real estate crisis coming from the banking crisis in the USA, was starting to find its way to Europe. In that moment, the founder of the company currently the CEO global, Giovanni Savio. We are former associate Suzanna killing me. Both been in real estate operations in Europe for more than 20 years, decided that Europe was not a place anymore in which they could have fun in doing what they were doing. So basically, real estate operations and they decided that time was coming for Europe to be not very interesting for that anymore. So, they decided to go where margin Brazil, you know, Italians, cultures and all that different both loud people. Nice weather, some contacts they said to go to Brazil, and Johnny Sadia travelling, travelling extensively in South America and a bit all over the world, that this real state passion could be served to have a very, very strong social impact because as a real estate guy, they understood everything about housing. But travelling in their ruler, areas of all these South American places, in Asia they understood that the affordable allows him was a little bit of the underdog in the real estate business, really say the Raters are interested in very high internal rate of return in a short time for assets like, you know, like upper class houses, hospitality, hotels, and he thought, why don't I try to write down some numbers and to make it work for the affordable housing? Well, of course, I could expect, then he knew that he was not like that. I'll tell you about that later. More difficulty in getting those internal rates of returns. By the same time, the counterpart was a huge volume. And they started to investigate how many people had a need on affordable loans. He started to investigated how countries were facing both from the public and private point of view, the affordable housing challenge worldwide, and then why it was doing these kinds of things is founded in order to create a company with an immediate differentiated position, he should have embraced innovation. And the small city concept came oppositely, obviously to yours. And when I went to Brazil, he sold all his assets in Europe, and he managed to create a first let's say first, investors deal to raise the first $30 million. With his money, he bought the land of our first project for a million and a half square metres closer Fortaleza and everything we can real from that moment. So, the companies start to grow. Then we started to be more aggressive on the fundraising. We met an incredible guy with scientist and serial entrepreneur Stephen Warnock was now our chairman. Maybe we don't have time to go into details, but Stefano managed to publicly list the image the public listed company, the NASDAQ some years ago, that was sold to Novartis for $4 billion. So established his family office emetogenic, cyber Co. They like each other. And we start let's say the second phase of rapidly scale up this company and the for the first project in Brazil. And now we have three projects in development, the Northeast of Brazil, we have 2500 apartments that are going to be launched before the end of the year in Sao Paolo. We are already acquiring new land in Brazil. As I told you, we have a deal in India for the development of a district for 1000 housing apartments in the city of Poonam. We are going to explore, and we are very close to enter the new market in Colombia, where opportunity is in Texas, basically the company now just to give you some numbers will add 309 investors. So basically, we operate as if we were already public company. We raised so far more than 100 million euros. And we have a business plan just to give you some ideas of our ambitious plan to launch more than 55 zero thousand apartments before 2020. So, we aim big because we know these volumes are big. What's happened to Suzanne and Johnny when things were going in the right way. they've understood it. They nailed it. Because as I said, affordable housing can be conceded wrongly, a poor market, but the volumes are impressive. When I told you that in India, there's an awesome deficit of 35 million units. You understand that you can spend all your life in this sector and just scratch the surface of the demand that it's present on the market. Going back to numbers, numbers Well, I also want to tell you that the former associate of Johnny, Susana Marchionni is now the CEO of our operation Brazil, while Johnny as I told is the global CEO of the group, based in London. Just too I promise you some numbers when you do the math, and you use the criteria I told you before, with regards to the scale about operation, you will immediately see and probably understand straight away how we can do what we do is not just real estate operation, we are creating better places for people. And we can do that because we can close a real estate operation with internal rate of return that go from 40 to 50%. If you consider these number and you compare them with social housing, internal rate of return in Europe, you will understand that there's a huge difference it can be even 10 times more interesting. And so, a bite will operate in developing and in many country's internal rate of returns, let us be, you know, able to provide something different. It's important not to be greedy, it's important to understand that you can generate an enormous amount of impact like beautifully, my colleague Carmen was telling you, and you can understand that while doing this, you can save the environment. In our infrastructure, when we design public lighting, of course, you're going to use LED, but in emerging countries and developing countries is not happening sometimes straightforward, in a straightforward way, but you know, that really you can save up to more than 50% for sure, or Bing the energy when we know our developments where the loss of green areas greenery they say in India, and we always water this greenery with RIT systems and in our experience, you can save up to 66 zero percent of water with this cool systems basically connect to the internet understand what it's going to rain and the same how much the soil is dry or not. And you can deliver beautiful improved environmental impact, just using technology, and of course a good planning, huh?

Will Richardson - 34:21

Well, okay, it's, um, it's, you've brought into the space, the whole picture having you as a business and we talked at the beginning of the show about the locations of I'm actually going to include Andrew even though he hasn't really been because you've got someone from London, someone from Italy and someone from Switzerland, actually in summer from Scotland on this show, and it shows that you are a global organisation now. You've got some very strong ethics behind your business. How do you... And we can see very clearly how you are implementing your that ethical strategy into your business plan. But what is that also the case within the organisation as well with the way that you're running the operations of the planet?

Daniele Russolillo - 35:29

Well, we are happy to tell you that we are working on this a lot, because we want full alignment on how we run the operation, how we treat our customers, and at the same time, what we're trying to build as a company culture. Very recently, we finished an internal exercise which basically we create a new value for the company. If you let me, I will just read for you the titles you don't have to understand it. There is the work that we are trying to do. First value is being a people centric company. The second value is called commitment to care. The third is dedication to innovation. The fourth one is mindful leadership. The fifth one is impactful growth. Last one is beautiful, is called authentic compassion. These are normal values you find in corporations. He came out from a very long work that was led by Carmen here, which I thank a lot for this work. And in this very moment, why are we talking that I work groups in all the countries we have operations in so it's the UK, India, Brazil, and these works groups are made by employees. We're trying to understand how to implement these values into our everyday operation goes from the life in the office. Up to the delivery of the most complicated project.  Is not easy. But I always say that my city is a gentle company we trying to change for the better people lives. So, it's very important to also have a company culture that will define the way we work. Let me tell you a joke. Burn smart cities for all of us, a very ambitious drain. Numbers are working, investors are willing to invest. So far, we've been raising, you know, on demand we needed. Let me tell you something, probably all of us know that there's no plan B. Plan, hey, is to make these things real, because people in the world will need safe quality housing, they deserve it. And the planet, which is fine because it's also in the name of our company. And now I'm talking in pairs deserves to be treated a lot better in terms of sustainable consumptions. We are aiming big. And so, let me tell you nobody have asked is a plan B for us the plan B, with any kind of plan B would be distracting ourselves from plan A, which is making this company in large global company, they can offer new way of life to people with less financial needs.

Will Richardson - 38:28

I feel very fortunate to have you guys on the show to be honest with you. I think what you guys are doing is so it's a epitomises, what we talk about all the time on the show, it's really does show us all that actually, you can really make a difference if you think altruistically and you think about serving the wider good serving the wider population. And it really feels like, that's what you guys are all about. It's, it's, you're thinking about everything you're trying to think about everything and bringing in all together. It's, it's brilliant. And I know that we could carry on talking for ages. I'm very conscious of the time. And we do try and keep to 40 minutes. But I think I mean your website's, it's actually really, really good. It's incredibly informative, Planet Smart and has a huge amount of information and it even has your manifesto on another. I love it. Is that Is there anywhere else that you we could find more information on you and what it is that you're doing? And I mean, you're looking for investments are you still looking for investments are as that places that people could go to if they want to buy into your commitments

Carmen Romero - 40:00

Yeah, just want to say something Danny, before we dive in, please.

If people are interested, anyone, even if you're not a resident can download the planet Smart City app for free. And you can actually choose any of our districts or townships or cities around the world. You can actually select it manually on the app, and then you are transported to the location. And you can have access to videos, footage, live footage, you can scroll around to see what the events are, at the moment, what type of initiatives are going on, you can have a look at anything that is pertinent to that location. And then you can choose any other location there, it's unlimited, and you can have a look and really get acquainted with the fabric of what we're trying to build through the app and through our company and our communities.

Will Richardson - 41:00

Brilliant, brilliant, glad to,

Daniele Russolillo - 41:03

To answer Will's question for everybody just go to And like well, a nicely said thank you well for that, you will find a lot of information about us if you want to get a little bit more into details, maybe putting, you know, if you feel like you're an investor or just if you're just curious about what we're doing. If you scroll down, down, down and go to the bottom of the page, you can find lots of links to our Media Centre investor centre, the way you can find lots of information about us from our last annual report up to all the magazines and articles in the in Brazil needs in the UK to be published about us. We are strongly presence on the social network, like Instagram, Facebook, so I'm sure there's no problem in finding us and of course, if you have more information I'm sure you can reach with easily and will provide me with all the opportunities to get in touch with us anytime. Thanks, please for this rate opportunity.


It was a beautiful channel on YouTube with lots of videos and also testimonials from people living in our smart cities. So that is also very interesting and very moving to watch.

Will Richardson - 42:22

Oh, great, I'll brilliant. Well, thank you both Carmen and Danny for this really interesting and you've certainly opened up my eyes to a difference to a different type of business and organisation.

Daniele Russolillo - 42:34

Thank you very much. Thank you. Thank you so much, Will.

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Hi! I'm Will Richardson. I'm the host of the Sustainability Business Podcast and the founder of Green Element. With over 20 years of experience, my team and I can truly help your business become more sustainable and environmentally friendly. Book a free consultation to have a chat about how your organisation can embrace the change towards sustainability.