Clients - Publicis

Publicis Groupe is one of the big four global advertising holding companies (the others being Omnicom, Interpublic and WPP. Its traditional advertising services principally involve the creation of advertising for products, services, and brands. It also include strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies, and creative insight.

Green Element conducted a baseline assessment in order to develop an understanding of the environmental impacts and issues facing the organisation. This was done by referencing existing management programmes and practices, stakeholders, and by identifying the environmental aspects and impacts of the organisation’s activities, processes, products and services.

This assessment helped to identify opportunities for cost savings and achieving competitive advantage. Green Element formulated a draft environmental policy, and established initiatives for environmental improvement, based on the findings of the baseline assessment. Green Element developed and implemented some initial environmental performance indicators that address key environmental issues.

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