Clients - AMV BDDO

Abbott Mead Vickers BBDO is a UK -based advertising agency which has produced several well-known television commercials , including:

Several adverts for the Guinness ” Good things come to those who wait ” campaign, including Surfer, which was voted the best television commercial of all time in a UK poll conducted by The Sunday Times and Channel 4 , and noitulovE , which won more awards than any other campaign worldwide in 2006.

Green Element conducted a baseline assessment in order to develop an understanding of the environmental impacts and issues facing the organisation. This was done by referencing existing management programmes and practices, stakeholders, and by identifying the environmental aspects and impacts of the organisation’s activities, processes, products and services.

This assessment helped to identify opportunities for cost savings and achieving competitive advantage. Green Element formulated a draft environmental policy, and established initiatives for environmental improvement, based on the findings of the baseline assessment. Green Element developed and implemented some initial environmental performance indicators that address key environmental issues.


William was appointed by AMV.BBDO, the UK’s largest ad agency, to enable the agency to become BS8555 (Acorn stage 3) certified, with a view to AMV attaining ISO 14001 in due course.

William essentially led the in-house Environmental Committee, of which I was a member, ensuring that the agency would pass its environmental audit within a specified timescale.

His specific duties included:

  • Chairing the Environmental Committee meetings and providing the team with specific outcomes to achieve;
  • Formulating a “road map” to compliance with the relevant environmental standards;
  • Assisting with the analysis of energy usage and performing a waste audit to enable the company to baseline its position and monitor improvement against it;
  • Writing the company’s environmental policy;
  • Advising on the procurement of additional services such as recycling collection and smart metering;
  • Providing advice to individual departments such as HR, IT, Finance and Facilities on how best to green up their departments;

Assisting with internal communication of the Environmental Committee’s work, objectives and achievements to the rest of the company

William was a pleasure to work with, not least because he combined the role of environmental consultant with a high degree of commercial acumen. He was extremely professional to work with and was especially good at ensuring that the agency did not let the project slip, as he understood that all members of the team had other roles as well as the Environmental Committee one. This lead to him being more than a contractor to a team and was treated more as an internal employee than a third party.

In particular, William often went over and above what was contractually required and was always at hand to offer advice and support to the company to enable AMV to pass the audit.

The team were delighted to have passed the audit first time and we all found him to be extremely motivational in the way he dealt with all levels of the company from the CEO down to member of facilities and IT, building very solid relationships along the way. I would not hesitate to work with William again, or recommend him to other parties.

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