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GUS Projects > Publicis (Subsidiary of Publicis Groupe): November 2007 - Present
Publicis Groupe is one of the big four global advertising holding companies (the others being Omnicom, Interpublic and WPP. Its traditional advertising services principally involve the creation of advertising for products, services, and brands. It also include strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies, and creative insight.
Project: Initial Environmental Impact Assessment
Objectives:
- Advise on how Publicis can "Green themselves up"
- Help implement a positive position on the environment, inline with many of their clients.
- Increase their image and brand within the environmental world.
- Engage their staff on environmental initiatives.
Approach and Deliverables:
- Understand a complete Baseline Assessment
- Advise on Energy Issues
- Understand, Reduce and recycling all waste incl. legislation.
- Introducing a low energy campaign
- Advising on climate neutral projects
- Advise on enabling more efficient Gas usage.
- Understand the company culture, ensure a smooth running EMS.
- Helping implement an ISO14001 action plan.
Results and Business Benefits:
- A positive environmental awareness campaign within the company and with its clients.
- Save money and increase the bottom line.
- These are the initial steps that are formally needed for BS8555, ACORN, an officially recognised EMS standard recommended by the government; this standard offers accredited recognition for organisations evaluating and improving their environmental performance through the phased implementation of an environmental management system (EMS).
What are Publicis Doing?
Where are Publicis with regard to having an Environmental Management System?
What audits have been done?
How much energy is used?
How much water is used?
Conduct Waste, Energy, Gas, and Staff awareness audit.
What are the transport needs of Publicis?