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GUS Projects > DLKW: February 2008 - Present
Delaney Lund Knox Warren has grown from a management buyout in 2000 (from the Delaney Fletcher Bozell agency, part of True North) to our current position as one of the leading full-service agencies in the UK with over 200 people as part of our team.:
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In 2007 they merged our two sister companies (DLKW & Partners and Dialogue DLKW) to bring Advertising, Digital, Direct Marketing, Promotional and In-Store marketing disciplines together under one company, DLKW. With a central planning department uniting all disciplines, DLKW delivers powerful, involving and engaging communications that reach the right people with the right message in the right place at the right time. The company is fully owned by Creston, a marketing services group (www.creston.com).
Project: Building an Environmental Management System.
Objectives:
- Increase the financial bottom-line
- Reduce their impact on the environment
- Help implement a positive position on the environment, inline with many of their clients
- Increase their image and brand within their professional sphere
- Engage their staff on environmental initiatives
Approach and Deliverables:
- Installing the IEMA Acorn system up to Phase 3
- Reduce Utilities from between 10-30%
- Understand waste disposal and what bins were needed for a recycling system through conducting a waste audit
- Introducing a low energy campaign
- Advising on climate neutral projects
- Writing Environmental Policy
Results and Business Benefits:
- Increase revenues through reduced costs
- Reduce damage to natural environment
- Reduce disturbance to neighbours
- Consolidate market position by raising barriers for competition or meeting client expectations
- Reduced waste disposal costs
- Open up new markets – improved opportunities to tender
- Better control of environmental liabilities
- Reduced liabilities passed through to customers
- Reduced regulatory burden – less money risked on fines
- Environment considered in strategy
- Business excellence – increased investment appeal
- Staff are more likely to work for a company with a strong “CSR” policy