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GUS Projects > DDB (Subsidiary of Omnicom): March 2008 - Present
DDB is a UK -based advertising agency which has produced several well-known television commercials:
- The people at DDB represent a worldwide collection of talent, cultures and ideas united by the power of creativity. Over the years they have grown to over 14,000 people in nearly 100 countries, but despite this size, they share a collective personality. They are all passionate for their work and pursue excellence in all that they do. Last, but not least, (they think), they are fun to be with.
Project: Building an Environmental Management System.
Objectives:
- Increase the financial bottom-line
- Reduce their impact on the environment
- Help implement a positive position on the environment, inline with many of their clients
- Increase their image and brand within their professional sphere
- Engage their staff on environmental initiatives
Approach and Deliverables:
- Installed the IEMA Acorn system up to Phase 3
- Installed the internationally certified ISO 14001
- Reduce Utilities from between 10-30%
- Understand waste disposal and what bins were needed for a recycling system through conducting a waste audit
- Introducing a low energy campaign
- Advising on climate neutral projects
- Writing Environmental Policy
Results and Business Benefits:
- Increase revenues through reduced costs
- Reduce damage to natural environment
- Reduce disturbance to neighbours
- Consolidate market position by raising barriers for competition or meeting client expectations
- Reduced waste disposal costs
- Open up new markets – improved opportunities to tender
- Better control of environmental liabilities
- Reduced liabilities passed through to customers
- Reduced regulatory burden – less money risked on fines
- Environment considered in strategy
- Business excellence – increased investment appeal
- Staff are more likely to work for a company with a strong “CSR” policy