|
GUS Projects > Bartle Bogle Hegarty: November 2007 - Present
Bartle Bogle Hegarty (BBH) is a British advertising agency, responsible for some of the more notable advertising campaigns of the last twenty years. It has just six offices worldwide - London, New York, Singapore, Tokyo, Sao Paulo and Shanghai. BBH employs more than 600 staff globally. The agency has worked for global brands including Audi , Vodafone , Levi Straus , British Airways , Johnnie Walker , Omo/ Persil & Axe/Lynx.
http://www.bartleboglehegarty.com/
Project: Building an Environmental Management System.
Objectives:
- Increase the financial bottom-line
- Reduce their impact on the environment
- Help implement a positive position on the environment, inline with many of their clients
- Increase their image and brand within their professional sphere
- Engage their staff on environmental initiatives
Approach and Deliverables:
- Installed the IEMA Acorn system up to Phase 3
- Installed the internationally certified ISO 14001
- Reduce Utilities from between 10-30%
- Understand waste disposal and what bins were needed for a recycling system through conducting a waste audit
- Introducing a low energy campaign
- Advising on climate neutral projects
- Writing Environmental Policy
Results and Business Benefits:
- Increase revenues through reduced costs
- Reduce damage to natural environment
- Reduce disturbance to neighbours
- Consolidate market position by raising barriers for competition or meeting client expectations
- Reduced waste disposal costs
- Open up new markets – improved opportunities to tender
- Better control of environmental liabilities
- Reduced liabilities passed through to customers
- Reduced regulatory burden – less money risked on fines
- Environment considered in strategy
- Business excellence – increased investment appeal
- Staff are more likely to work for a company with a strong “CSR” policy