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GUS Projects > AMV BDDO (Subsidiary of Omnicom): June 2007 - September 2009
Abbott Mead Vickers BBDO is a UK -based advertising agency which has produced several well-known television commercials , including:
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Several adverts for the Guinness " Good things come to those who wait " campaign, including Surfer , which was voted the best television commercial of all time in a UK poll conducted by The Sunday Times and Channel 4 , and noitulovE , which won more awards than any other campaign worldwide in 2006.
Project: Building an Environmental Management System.
Objectives:
- Increase the financial bottom-line
- Reduce their impact on the environment
- Help implement a positive position on the environment, inline with many of their clients
- Increase their image and brand within their professional sphere
- Engage their staff on environmental initiatives
Approach and Deliverables:
- Installing the IEMA Acorn system up to Phase 3
- Reduce Utilities from between 10-30%
- Understand waste disposal and what bins were needed for a recycling system through conducting a waste audit
- Introducing a low energy campaign
- Advising on climate neutral projects
- Writing Environmental Policy
Results and Business Benefits:
- Increase revenues through reduced costs
- Reduce damage to natural environment
- Reduce disturbance to neighbours
- Consolidate market position by raising barriers for competition or meeting client expectations
- Reduced waste disposal costs
- Open up new markets – improved opportunities to tender
- Better control of environmental liabilities
- Reduced liabilities passed through to customers
- Reduced regulatory burden – less money risked on fines
- Environment considered in strategy
- Business excellence – increased investment appeal
- Staff are more likely to work for a company with a strong “CSR” policy